Click here to download a PDF version of this report » Introduction Digital native ads are one of the hottest marketing vehicles in digital media, and advertisers and publishers are taking notice.

Native advertising is growing dramatically, in part because of the increasing adoption of ad blocking, but mostly because native ads drive higher brand lift and engagement than traditional banner ads.

For many years content producers and consumers have accepted that in order for easily consumable content to exist, you need a certain level of advertising knocking around too. But as the internet en ...

The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...

As published by our co-founder, "Native advertising is a form of paid media where the advertisement is relevant to the consumer experience, integrated into the surrounding content and is not ...

It has become commonly accepted that content marketing represents a significant revenue opportunity for publishers. What most people don’t realize, however, is that revenue generation is a secondary ...

Sign up for the daily CJR newsletter. Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market ...